Company

Turn anonymous agents into known customers

Put a verified human behind every AI agent, with cryptographically bounded access to funds, wallets, and checkout rails. Add it to your MCP server in one integration to enforce strict spending guardrails and keep your direct customer relationships.

Founded
2019
Certified
FIDO2
Backed by
Visa
Member
FIDO Alliance

Why we exist

LoginID was founded in 2019 by payments and security veterans who had seen first-hand how passwords quietly fail at scale: phished, reused, and breached. The team set out to make strong, phishing-resistant authentication something any developer could ship in minutes, not quarters.

That became a FIDO2-certified, passkey-centric platform: end-to-end passwordless login and digitally-signed transaction authorization, delivered through a single API with minimal backend changes. It's trusted in payments, banking, and fintech, and built on the open FIDO standards we help advance as a member of the FIDO Alliance.

AI agents are the next inflection. They now browse, decide, and buy on people's behalf, but the web has no native way to know who's really behind them. We're applying the same cryptographic trust we brought to human login so businesses can welcome agents without losing accountability, compliance, or the customer relationship.

Leadership

LoginID is led by payments operators who have shipped checkout, mobile payments, and authentication products at Visa, BlackBerry, and their own startups.

Headshot of Simon Law, Co-Founder and CEO of LoginID

Simon Law

Co-Founder and CEO

Simon co-founded LoginID after nearly four years as a Director at Visa. Before that he founded Admeris Payment Systems, a mobile and e-commerce payment processor where he created the patented OneTouch mobile checkout, and was CTO of its successor, SALT Technology. He holds a computer engineering degree from the University of Waterloo.

LinkedIn
Headshot of Frank Maduri, President of LoginID

Frank Maduri

President

Frank joined LoginID in 2021 to lead partnerships, business development, and sales, and became President in 2024. He was previously VP of Sales at Visa and VP of Payments at BlackBerry, with early go-to-market work in contactless, mobile payments, and tokenization. He holds an electrical engineering degree from Queen's University.

LinkedIn

Built on open standards

We don't invent proprietary security. LoginID is FIDO2-certified and PSD2-aligned, so the trust you build on us is portable, audited, and interoperable, not a black box.

FIDO2NIST AAL2SOC 2PSD2 SCAPCI

Member of the FIDO Alliance. Phishing-resistant assurance at NIST AAL2, with a complete, non-repudiable audit trail on every transaction.

Build on a foundation of trust

From passwordless login to verified AI agents: add cryptographic trust to your product with a single integration.